Fusion is a national shopper and event marketing agency based in San Clemente, California.
Founded in 2006, Fusion Promotional Marketing has executed over 400 promotions for major and independent film studios and major national consumer brands. Fusion Events was introduced in 2019 to further expand brand and product engagement through the design, planning and production of events.
Fusion Promotional Marketing produces shopper marketing promotions that facilitate partnerships between studios – theatrical, home entertainment releases, etc. – and consumer brand partners through in-store or online shopper marketing promotions. These cross-promotional programs are delivered through displays and promoted in-store at point of purchase and through digital and social consumer advertising. National shopper marketing promotions create consumer engagement, while leveraging brand and product partnerships for retail and consumer exposure to drive in-store incremental sales.
Fusion Events provides full-service design, planning and production of events that showcase brands and products. From initial concept to completion, Fusion Events strategically markets companies via various events that can include publicity stunts, media events, trade shows/conventions, product launch parties, charity events and private parties. Fusion Events seamlessly executes every detail from pre-planning and vendor management to logistics, setup, run-of-show and breakdown.